How to Choose the Right Affiliate Program

such How to Choose the Right Affiliate Program


Affiliate marketing programs have sky-rocketed in popularity in the past few years. As a result, it is one of the fastest and easiest ways to start a home business. So consequently, people are jumping on this wave by the millions. Affiliate programs offer merchants the opportunity to employ vast armies of capable sales people, you and I, who get paid to attract readers attention.

The rewards for affiliates can be very good.  For example,the skilled affiliate marketer can earn many thousands of dollars per month. This win-win situation has led to an explosion in the number of affiliate programs that are available to affiliate marketers.

With this growth of affiliate opportunities have come many questions, such as: how do you go about choosing the right affiliate program for your niche? What qualities should you look for in a program and which ones give you a good chance of making a sustainable income? Below are some tips that will help you to evaluate affiliate programs, and help you to avoid wasting time and money.

What Commissions Does the Program Pay?

Firstly, it is very important that you know how much you can expect to earn from a sale. There is no point in spending time and money promoting a product that pays very small commission percentage. You could end up spending more on marketing than you make on sales. It is probably best to stick with marketing products with a high commission value. For instance, if you have found a niche market where you can sell vast quantities of product, and make substantial commissions on the sheer volume of your sales.

How Much Traffic is their Website Getting?

Try to discover the amount of traffic the affiliate owner’s website is already receiving. is a very useful tool for doing this research. If the website is ranked in the top 100,000, the merchant is getting a good volume of traffic.  Therefore, it’s possible that there may already be too many affiliates for a newbie to make any sales. Also, if it is ranked below 500,000 it may be no good.  However, it could be a golden opportunity to make some real money by becoming one of the first affiliates.

Always research a merchant’s product if their website has a low traffic ranking. It may be a good idea to buy the product yourself if you can afford it. Otherwise you could do a search to find out if there are any negative reviews about it on the internet. Be careful who you listen to though because many people are in the habit of bashing affiliate programs with nothing to really support their comments. If you find a large amount of negative reviews with little positive ones then it would probably be a good idea to stay away from that affiliate program.

How Often Are Affiliate Commissions Paid?

Some affiliate programs pay commissions every week; some once a month, others only pay every quarter. It is important that you know how often you can expect a pay check.  You want to have financial control over your business. Do you have the financial resources to continue to market a product if you have to wait a long time before you get paid? It would also be wise to find out the minimum commission that you have to earn before you can get paid.

Does The Affiliate Program Use Tracking Cookies?

Many customers do not buy on their first visit to a merchant’s website. It is important therefore that the merchant uses cookies for their affiliate program.  That way you get credit if the customer returns and buys at a later date. Check out how long the cookies last. The longer the cookies lasts, your chances of you getting paid will increase. You also need to know if the Affiliate Program pays on subsequent sales?

Some programs will only pay commission on sales that come through customers visiting their site via a direct link from your site. They pay you nothing for any subsequent purchases that the customer makes if they visit the merchants site directly. It is very important that you get paid no matter by what route the customer returns if you are to build a sustainable affiliate business.

What Marketing Resources Does the Affiliate Program Offer?

Look at the type and quality of the marketing resources that they provide. Do they provide articles, advertisements, or other content that you can use to put on your site? Do they provide free guides, special offers, free viral e-books, or product samples that you can send to your list? If the marketing materials they provide are good, then it is likely that the business will provide good support for their affiliates.

Finding the right affiliate program can be tough. The best advice is to do your own research, follow the advice above, and listen to your instincts. Use the above questions as an aid to finding an affiliate program that enables you to reach your financial goals. You never know… You might just strike affiliate marketing gold!

Mary Freeman

I have been interested in Internet Marketing since 2010. But my employment did not afford the time to pursue that interest until later. I am currently able to fulfill that dream of working from home. My schedule is of my own choosing and I have the freedom to spend time with my family. I am here to help you achieve that same dream if that is something that interests you.

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