With everyone using their computers constantly, e-mail marketing is an even wiser strategy than it was before. Utilize the suggestions found here to create an effective and appealing campaign. Proofread your emails before you send them out. Sending an email with typos or incorrect information is bad for your image. […]

Your Autoresponder Welcome Letter Your autoresponder welcome letter is your first chance to make a first impression on your reader. If you have a great welcome message, subscribers will read it, be impressed by the quality and continue to open your emails in the future. With a poor welcome message, […]

The Art of Using Email to Sell Selling by email is different than selling on a sales page. Sales letters have to work under the impression that they have just one shot to make a sale and have to hammer in all the benefits and go for an instant close. […]

Planning Your Email Marketing Your best chance of success with email marketing is to create a plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing […]

Are your email messages too casual? Or, are they too formal? Are you using the appropriate tone? Email messages are different from typed letters. You can’t be “too” formal in a letter. In an email, too formal looks silly. What’s the appropriate tone for an email? — slightly more casual […]

Concerns about the efficiency of any type of marketing endeavor need to be asked frequently to make sure the marketing efforts are producing the intended results. Asking these questions on a regular basis and continuously assessing the effectiveness of the email marketing project will help to ensure the campaign is […]

Chief Editor

Johny Watshon

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